Written by Beatriz Calero
Rumours about it started spreading around years ago, but now we can announce it loud and clear: Mercedes Benz Fashion Week(end) Ibiza is today a reality, and it will take place this summer at one of the most luxurious hotels of the island, Ushuaïa Ibiza Beach Hotel!
Madrid´s most important fashion event will travel next month to our beloved island in the shape of a Resort version of the Spanish catwalk, and it will count with some of the most important fashion designers and firms of the country.
First edition (ever) of Mercedes-Benz Fashion Weekend Ibiza will take place next 8th of July at the Ushuïa Beach Hotel, and it will count with the participation of 5 renowned Spanish designers: Alvarno, Jorge Vázquez, Teresa Helbig, Andrés Sardá and Desigual, who will launch their 2018 Resort Collections!
And, what about make-up, hair and accessories? Well, we also have good news regarding these areas:
L´Oréal Paris will be doing all the amazing hairstyles and make-up looks as one of the official sponsors of the event, while the high-luxury brand Chopard will be in charge of all the jewels and accessories. On the other hand, the airline Air Europa will be transferring all the models and designers from their origin cities to Ibiza!
We have to thank Charo Izquierdo, MBFW Madrid Director, for this amazing initiative. When we first heard about her designation as the first responsible for Madrid´s catwalk, we knew big changes were about to happen. Last initiative of the MBFW Madrid Director is, without any doubt, our favourite one!!! With the creation of MBFW Ibiza, the White Isle will be hosting the second most important show of the country in terms of fashion!
During the last years, Ibiza has been hosting more and more fashion events, and, we couldn´t be prouder to see how our favourite island is becoming so important for Spanish and International fashion industry.
Although we love to attend to MBFW Madrid at IFEMA, we can´t deny we are looking forward to see a fashion event (of such magnitude) in a place such as Ushuaïa. This hotel and club is probably one of the most luxurious and successful places of the island and it is located in such an amazing spot: just in front of the beach!
We would want to call upon the organisers: is there any free ticket for the DressedIn Ibiza team???
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