Written by Laura Antolín
Are you planning a holiday gateway in Ibiza this summer? To explore its amazing coves, get that beautiful golden tan you wished for months on a sunny beach of fine white sand, dance to the rhythm of techno beats until dawn… Do you need another reason to visit Ibiza this summer? What about the pop up store that Loewe just opened on the white island?
After opening its last shop in Rome, the Spanish luxury brand Loewe, property of the French group LVMH, chooses for the second year in a row Ibiza as its seasonal destination to open its Summer Shop, which is not a new practice as Chanel did the same, opening an ephemeral store in Saint Tropez. From last Sunday to the 21st of August, the Ibiza Museum of Contemporary Art (MACE) will host the new concept store of the firm, offering all those visiting the museum the opportunity to acquire items from the brand’s collections and prêt à porter, together with exclusive pieces.
Loewe proves once more that they support contemporary art and culture, since the opening of the concept store last Saturday 19th also coincided with the MACE summer exhibition of the American artist Cy Twombly. A win-win situation for everyone, as those museum goers can enjoy of fashion and art, all at the same time and at the same place, which will definitely increase the foot traffic of the museum this summer.
What can you expect to find at Loewe’s Summer Shop in Ibiza?
Fashion is not the only thing you will find at this new concept store. Besides all Loewe’s ready-to-wear, accessories and its famous handbags with bright colours for the summer, the shop will also offer holiday and lifestyle items – from bowls to blankets, desk items or sunglasses, in addition to art and design books. An ideal option for those holiday gifts for the family and friends when you come back from your trip to Ibiza!
The shop special highlight is a line of wall carpets designed by British textile artist John Allen, who already collaborated in the brand’s first Summer Shop at MACE last year. On this occasion, Loewe’s creative director Jonathan Anderson was inspired by Allen’s work and collaborated with him on a set of products since as Anderson himself said, “John’s use of colour and the purity of his work translates perfectly to LOEWE, which stands for the very best in craft today.”
And as if this were not enough, you can also find a range of tees and sweatshirts featuring prints based on brooches by Ramón Puig at the shop. Don’t miss it!