Written by Beatriz Calero
OMG!!! Our heart beats fast every time we watch Louis Vuitton´s 2018 Cruise Campaign filmed in Ibiza. The protagonist of this breathtaking announcement is the gorgeous Oscar awarded actress Alicia Vikander, who also chose our favourite island to get married with Michael Fassbender last Summer!
The Luxury fashion brand has absolutely hit the nail choosing Ibiza as the scenario, and Alicia Vikander as the protagonist for their advertising campaign named under “The Spirit of travel”, a summery collection inspired by nature and freedom.
Although this campaign has been really criticised, we are absolutely in love with the result because we think it is a faithful reflection of the brand and the collection itself. The spot represents the search of adventure and freedom but also the elegance and luxury of the firm.
Therefore, Alicia Vikander appears in three different scenarios: First she is seen in a bikini sailing the sea on board a boat (probably a yacht!), then we can see her at a blow minding Ibiza Villa, and last shoots are taken in front of Es Vedrá, one of Ibiza´s most impressive and magic places!
Main fashion items of this editorial are Louis Vuitton new bags known as Twist and Capucines. The first is one of Louis Vuitton´s small classic bags brought up to date by Nicolas Ghesquière,while the second one is a bigger more traditional model which also represents Louis Vuitton´s savoir faire but it has also been renovated!
Patrick Demarchelier, the French renowned photographer is the artist behind this Campaign! Take a look to the video (we have already done it at least a hundred times) here, and scroll up to the photo gallery to take a closer look to the shoots.
If you like this article, you may want to read: